Work

Pride in contemporary sport consumption: a marketing perspective

Year: 2009

Type: article

Source: Journal of the Academy of Marketing Science

DOI: 10.1007/s11747-009-0167-8

Authors: Alain Decrop, Christian Derbaix

Institution: UCLouvain

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2053373773

FWCI: 6.221

Cites: 87

Cited by: 185

Related to: 10