Work

Optimizing Radio Advertising in North Queensland, Australia: A Mathematical Programming Approach

Year: 2004

Type: article

Source: ResearchOnline - JCU (James Cook University)

DOI: 10.1207/s14241250ijmm0603

Author: Adee Athiyaman

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2053375994

FWCI: 1.237

Cites: 69

Cited by: 7

Related to: 10