Work

Building Implementable Marketing Models

Year: 1978

Type: book

Source: Springer eBooks

DOI: 10.1007/978-1-4615-6586-4

Authors: Philippe A. Naert, Peter S. H. Leeflang

Institutions: University of Antwerp, University of Groningen, European Institute for Advanced Studies in Management

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2053398262

FWCI: 23.04

Cites:

Cited by: 149

Related to: 10