Work

Does brand trust matter to brand equity?

Year: 2005

Type: article

Study design: Observational Study

Source: Journal of Product & Brand Management

DOI: 10.1108/10610420510601058

Authors: Elena Delgado‐Ballester, José Luis Munuera‐Alemán

Institution: Universidad de Murcia

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2053542775

FWCI: 29.4

Cites: 51

Cited by: 1,050

Related to: 10