Work

Building a Brand: The Saturn Story

Year: 1994

Type: article

Source: California Management Review

DOI: 10.2307/41165748

Author: David A. Aaker

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2053675644

FWCI: 2.842

Cites: 1

Cited by: 90

Related to: 10