Work

Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures & Markets

Year: 2003

Type: book

Author: Sicco van Gelder

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2053764904

FWCI: 2.468

Cites:

Cited by: 44

Related to: 10