Work

Managing and measuring value co-creation in business-to-business relationships

Year: 2012

Type: article

Source: Journal of Marketing Management

DOI: 10.1080/0267257x.2012.736877

Authors: Douglas M. Lambert, Matias G. Enz

Institutions: The Ohio State University, Cranfield University

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2053770828

FWCI: 21.01

Cites: 56

Cited by: 148

Related to: 10