Work

Consumer Response to Retailers’ Use of Partially Comparative Pricing

Year: 2004

Type: article

Source: Journal of Marketing

DOI: 10.1509/jmkg.68.3.37.34769

Authors: Michael J. Barone, Kenneth C. Manning, Paul W. Miniard

Institutions: Iowa State University, Colorado State University, Florida International University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2053809606

FWCI: 4.961

Cites: 41

Cited by: 31

Related to: 10