Work

The Present Status of The Marketing Concept

Year: 1972

Type: article

Source: Journal of Marketing

DOI: 10.1177/002224297203600109

Author: Carlton P. Mcnamara

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2053904556

FWCI: 2.209

Cites:

Cited by: 363

Related to: 10