Work

A cross-category examination of consumer price awareness in financial and non-financial services

Year: 2005

Type: article

Study design: Observational Study

Source: Journal of Financial Services Marketing

DOI: 10.1057/palgrave.fsm.4770180

Author: Hooman Estelami

Institution: Fordham University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2053931202

FWCI: 3.825

Cites: 24

Cited by: 35

Related to: 10