Work

Consumers of charity bracelets: cause‐supporters or fashion‐followers?

Year: 2009

Type: article

Study design: Observational Study

Source: Journal of Fashion Marketing and Management

DOI: 10.1108/13612020910974546

Authors: Jennifer Yurchisin, Yoo Jin Kwon, Sara B. Marcketti

Institutions: University of North Carolina at Greensboro, Washington State University, Iowa State University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2053988037

FWCI: 1.037

Cites: 23

Cited by: 9

Related to: 10