Work

Measuring and Testing Relative Advertising Effectiveness with Split-Cable TV Panel Data

Year: 1977

Type: article

Source: Journal of the American Statistical Association

DOI: 10.1080/01621459.1977.10479949

Author: Timothy W. McGuire

Institution: Carnegie Mellon University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2054027766

FWCI: 2.149

Cites: 6

Cited by: 12

Related to: 10