Work

Characteristics of marketing organisation in the New Zealand financial services sector

Year: 2003

Type: article

Source: International Journal of Bank Marketing

DOI: 10.1108/02652320310461465

Authors: Nicholas J. Ashill, Kevin M. Davies, Ian W. Thompson

Institutions: Victoria University of Wellington, Open Polytechnic

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2054546210

FWCI: 1.326

Cites: 73

Cited by: 9

Related to: 10