Work

Consumer attitudes towards mobile marketing in the smart phone era

Year: 2013

Type: article

Study design: Observational Study

Source: International Journal of Information Management

DOI: 10.1016/j.ijinfomgt.2013.06.004

Authors: Catherine Watson, Jeff McCarthy, Jennifer Rowley

Institution: Manchester Metropolitan University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2054627713

FWCI: 60.92

Cites: 51

Cited by: 224

Related to: 10