Work

How to implement marketing strategies using database approaches

Year: 2003

Type: article

Source: Journal of Database Marketing & Customer Strategy Management

DOI: 10.1057/palgrave.dbm.3240214

Authors: Hoda McClymont, Graham Jocumsen

Institution: University of Southern Queensland

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W2054633231

FWCI: 1.326

Cites: 27

Cited by: 9

Related to: 10