Work

Building comprehensible customer churn prediction models with advanced rule induction techniques

Year: 2010

Type: article

Source: Expert Systems with Applications

DOI: 10.1016/j.eswa.2010.08.023

Authors: Wouter Verbeke, David Martens, Christophe Mues, Bart Baesens

Institutions: KU Leuven, HOGENT University of Applied Sciences and Arts, Ghent University, University of Southampton

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2054640944

FWCI: 46.6

Cites: 81

Cited by: 366

Related to: 10