Work

An Investigation of Comparative Price Advertising in Newspapers

Year: 1991

Type: article

Study design: Observational Study

Source: Current Issues and Research in Advertising

DOI: 10.1080/01633392.1991.10504963

Authors: Roberto Friedmann, Paula Haynes

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2054735531

FWCI: 5.186

Cites: 27

Cited by: 20

Related to: 10