Work

The Role of Self-Definitional Principles in Consumer Identification with a Socially Responsible Company

Year: 2009

Type: article

Source: Journal of Business Ethics

DOI: 10.1007/s10551-008-0016-6

Authors: Rafael Currás-Pérez, Enrique Bigné-Alcañiz, Alejandro Alvarado-Herrera

Institutions: Universitat de València, University of Quintana Roo

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2054791578

FWCI: 27.17

Cites: 87

Cited by: 311

Related to: 10