Work

Attitudes toward Direct Marketing and its Regulation: A Comparison of the United States and Japan

Year: 2000

Type: article

Study design: Observational Study

Source: Journal of Public Policy & Marketing

DOI: 10.1509/jppm.19.2.228.17127

Authors: Charles R. Taylor, George R. Franke, Michael L. Maynard

Institutions: Villanova University, University of Alabama, Temple University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2054841481

FWCI: 3.737

Cites: 42

Cited by: 39

Related to: 10