Work

The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust

Year: 2009

Type: article

Study design: Observational Study

Source: Journal of Business Ethics

DOI: 10.1007/s10551-009-0223-9

Author: Yu-Shan Chen

Institution: National Yunlin University of Science and Technology

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2054864676

FWCI: 44.61

Cites: 63

Cited by: 1,674

Related to: 10