Work

Temporal Differences in the Role of Marketing Communication in New Product Categories

Year: 2005

Type: article

Source: Journal of Marketing Research

DOI: 10.1509/jmkr.2005.42.3.278

Authors: Sridhar Narayanan, Puneet Manchanda, Pradeep K. Chintagunta

Institutions: Stanford University, University of Chicago

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2054869847

FWCI: 39.53

Cites: 35

Cited by: 254

Related to: 10