Work

Survey data and Bayesian analysis: a cost-efficient way to estimate customer equity

Year: 2014

Type: article

Source: Quantitative Marketing and Economics

DOI: 10.1007/s11129-014-9148-4

Authors: Juha Karvanen, Ari Rantanen, Lasse Luoma

Institution: University of Jyväskylä

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2054871286

FWCI: 3.205

Cites: 44

Cited by: 14

Related to: 10