Work

The Effect of Perceived Advertising Costs on Brand Perceptions

Year: 1990

Type: article

Source: Journal of Consumer Research

DOI: 10.1086/208546

Author: Amna Kirmani

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2054905293

FWCI: 8.005

Cites: 11

Cited by: 366

Related to: 10