Work

The Use of Influence Strategies in Interfirm Relationships in Industrial Product Channels

Year: 1991

Type: article

Source: Journal of Marketing

DOI: 10.1177/002224299105500105

Authors: Gary L. Frazier, Raymond C. Rody

Institution: University of Southern California

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2054914420

FWCI: 33.78

Cites: 74

Cited by: 711

Related to: 10