Work

Inhibition of Brand Integration amid Changing Agency Structures

Year: 2007

Type: article

Source: Journal of Marketing Communications

DOI: 10.1080/13527260601009803

Authors: Philip J. Kitchen, J. Graham Spickett‐Jones, Tony Grimes

Institution: University of Hull

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2054941428

FWCI: 7.092

Cites: 21

Cited by: 33

Related to: 10