Work

Determinants of habitual behavior for national and leading brands in China

Year: 2003

Type: article

Study design: Observational Study

Source: Journal of Product & Brand Management

DOI: 10.1108/10610420310469788

Authors: M.Y. Lin, L.H. Chang

Institutions: National Taiwan University of Science and Technology, Jinwen University of Science and Technology

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2054977072

FWCI: 2.652

Cites: 22

Cited by: 59

Related to: 10