Work

Application of data mining techniques in the financial sector for profitable customer relationship management

Year: 2010

Type: article

Source: International Journal of Information and Communication Technology

DOI: 10.1504/ijict.2010.034976

Authors: Jayanti Ranjan, Vishal Bhatnagar

Institution: Institute of Management Technology

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2055044447

FWCI: 0.95

Cites: 27

Cited by: 12

Related to: 10