Work

Package size and perceived quality: The intervening role of unit price perceptions

Year: 2013

Type: article

Source: Journal of Consumer Psychology

DOI: 10.1016/j.jcps.2013.08.001

Authors: Dengfeng Yan, Jaideep Sengupta, Robert S. Wyer

Institutions: The University of Texas at San Antonio, Hong Kong University of Science and Technology, Chinese University of Hong Kong

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2055070906

FWCI: 15.85

Cites: 45

Cited by: 95

Related to: 10