Work

Marketingerfolg richtig messen: Optimale Kennzahlensysteme

Year: 2008

Type: article

Source: Marketing Review St Gallen

DOI: 10.1007/s11621-008-0018-x

Authors: Sascha Raithel, Sebastian Scharf, Manfred Schwaiger

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2055075944

FWCI:

Cites: 27

Cited by: 5

Related to: 10