Work

A marketer's guide to Clausewitz: Lessons for winning market share

Year: 1994

Type: article

Source: Business Horizons

DOI: 10.1016/0007-6813(94)90051-5

Authors: Bill Parks, Steven W. Pharr, Bradley D. Lockeman

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2055094396

FWCI: 4.263

Cites: 3

Cited by: 10

Related to: 10