Work

The Effects of Product Class Knowledge on Information Search Behavior

Year: 1985

Type: article

Source: Journal of Consumer Research

DOI: 10.1086/209031

Author: Merrie Brucks

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2055194045

FWCI: 37.78

Cites: 18

Cited by: 2,066

Related to: 10