Work

Consumer perceptions of salesperson gender and credibility: an evolutionary explanation

Year: 2014

Type: article

Source: Journal of Consumer Marketing

DOI: 10.1108/jcm-09-2013-0695

Authors: Gerard Paul Prendergast, Sze Sze Li, Connie Li

Institution: Hong Kong Baptist University

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Gender equality

Open Access status: closed

OpenAlex ID: W2055202067

FWCI: 2.137

Cites: 75

Cited by: 37

Related to: 10