Work

Personal Value Influences on Consumer Product Class and Brand PReferences

Year: 1983

Type: article

Study design: Observational Study

Source: The Journal of Social Psychology

DOI: 10.1080/00224545.1983.9924440

Authors: Robert E. Pitts, Arch G. Woodside

Institutions: University of South Carolina, University of Mississippi

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2055435360

FWCI: 8.941

Cites: 18

Cited by: 109

Related to: 10