Work

Fashion involvement, self‐monitoring and the meaning of brands

Year: 1998

Type: article

Source: Journal of Product & Brand Management

DOI: 10.1108/10610429810216874

Authors: Susan Auty, Richard Elliott

Institutions: Lancaster University, University of Oxford

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2055716636

FWCI: 9.546

Cites: 21

Cited by: 253

Related to: 10