Work

Advertising: Planning, Implementation, and Control

Year: 1976

Type: book-review

Source: Journal of Marketing

DOI: 10.1177/002224297604000135

Authors: Donald L. Perry, David W. Nylen

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2055819180

Cites:

Cited by: 23

Related to: 10