Work

The direct and indirect effects of advertising on materialism of college students in China

Year: 2009

Type: article

Study design: Observational Study

Source: Asian Journal of Communication

DOI: 10.1080/01292980903039020

Authors: Ranxi Jiang, Stella C. Chia

Institutions: Nanyang Technological University, City University of Hong Kong

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2055830867

FWCI: 2.075

Cites: 78

Cited by: 24

Related to: 10