Work

Does Advertising Clutter Have Diminishing and Negative Returns?

Year: 1997

Type: article

Source: Journal of Advertising

DOI: 10.1080/00913367.1997.10673516

Authors: Louisa Ha, Barry R. Litman

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2055849295

FWCI: 9.396

Cites: 32

Cited by: 95

Related to: 10