Work

A Model of Advertising and Product Quality

Year: 1978

Type: article

Source: Journal of Political Economy

DOI: 10.1086/260683

Author: Richard Schmalensee

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2055936712

FWCI: 31.6

Cites: 13

Cited by: 437

Related to: 10