Work

Exploring the relationship between environmental orientation and brand value: is there fire or only smoke?

Year: 2008

Type: article

Source: Business Strategy and the Environment

DOI: 10.1002/bse.619

Authors: Ivana First, Deepali Sinha Khetriwal

Institutions: University of Rijeka, University of St.Gallen

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W2056038183

FWCI: 10.89

Cites: 71

Cited by: 98

Related to: 10