Work

Deriving and exploring behavior segments within a retail loyalty card program

Year: 2006

Type: article

Source: European Journal of Marketing

DOI: 10.1108/03090560610702830

Authors: Arthur W. Allaway, Richard M. Gooner, David Berkowitz, Lenita Davis

Institutions: University of Alabama, East Carolina University, University of Alabama in Huntsville

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2056212489

FWCI: 9.358

Cites: 66

Cited by: 96

Related to: 10