Work

A meta-analysis of effect sizes based on direct marketing campaigns

Year: 1993

Type: review

Source: Journal of Direct Marketing

DOI: 10.1002/dir.4000070205

Authors: Arch G. Woodside, Thomas M. Beretich, Marc A. Lauricella

Institution: Tulane University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2056285236

FWCI:

Cites: 14

Cited by: 8

Related to: 10