Work

Customer retention in the insurance industry: Using survival analysis to predict cross-selling opportunities

Year: 2002

Type: article

Source: Journal of Financial Services Marketing

DOI: 10.1057/palgrave.fsm.4770054

Authors: Tina Harrison, Jake Ansell

Institution: University of Edinburgh

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: University of Southampton

OpenAlex ID: W2056493025

FWCI: 3.264

Cites: 7

Cited by: 65

Related to: 10