Work

The influence of the image of a product's region of origin on product evaluation

Year: 2003

Type: article

Source: Journal of Business Research

DOI: 10.1016/s0148-2963(01)00223-5

Authors: Koert van Ittersum, Math J.J.M. Candel, Matthew T.G. Meulenberg

Institutions: University of Groningen, Wageningen University & Research, Maastricht University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2056510440

FWCI: 33.15

Cites: 56

Cited by: 361

Related to: 10