Work

Brand Management: Samuel Clemens, Trademarks, and the Mark Twain Enterprise

Year: 2014

Type: article

Source: American Literary Realism

DOI: 10.5406/amerlitereal.47.1.0027

Author: Judith Yaross Lee

Language: English

Topic: American History and Culture

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2056533583

FWCI: 1.069

Cites: 33

Cited by: 7

Related to: 10