Work

Creating and launching a challenger brand: a case study

Year: 2009

Type: article

Source: Service Industries Journal

DOI: 10.1080/02642060802100234

Authors: Leslie de Chernatony, Susan Louise Cottam

Institutions: University of Birmingham, The Edgbaston Hospital

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2056596493

FWCI: 1.037

Cites: 71

Cited by: 9

Related to: 10