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The Value, Knowledge, and Sustainable Consumption Behavior of Fashion Consumers

Year: 2013

Type: article

Abstract: This study examines the value, knowledge and sustainable consumption behavior of fashion consumers. The study shows that universalism/harmony, security/benevolence, power, and tradition/faith have positive effects on buying/usage behavior; however, hedonism/wealth has a negative effect. Stimulation/self-direction and universalism/harmony positively influence boycott behavior; however, power has a negative influence. Universalism/harmony and politeness have positive impacts on care/disposing behavior. Consumer knowledge about fashion related environmental problems, labor practices, ethical issues and sustainable environment knowledge influence sustainable buying/usage behavior; in addition, knowledge about ethical issues and sustainable environmental problems positively influence boycott and care/disposing behavior. Moreover, there were significant differences in values, knowledge, and consumption behavior by age.

Source: Journal of the Korean Society of Clothing and Textiles

DOI: 10.5850/jksct.2013.37.3.424

Authors: HyoJung Suk, Eun-Jin Lee

Institution: Chung-Ang University

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: bronze

OpenAlex ID: W2056749284