Work

Self‐Monitoring and Consumer Psychology

Year: 2006

Type: review

Source: Journal of Personality

DOI: 10.1111/j.1467-6494.2006.00390.x

Author: Kenneth G. DeBono

Institution: Union College

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2056771187

FWCI: 0.931

Cites: 68

Cited by: 54

Related to: 10