Work

The cross-platform synergies of digital video advertising: Implications for cross-media campaigns in television, Internet and mobile TV

Year: 2015

Type: article

Source: Computers in Human Behavior

DOI: 10.1016/j.chb.2015.02.001

Authors: Joon Soo Lim, Sung Yoon Ri, Beth Donnelly Egan, Frank A. Biocca

Institutions: Syracuse University, Sungkyunkwan University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2056775768

FWCI: 12.43

Cites: 65

Cited by: 83

Related to: 10