Work

The Defensive Consumer: Advertising Deception, Defensive Processing, and Distrust

Year: 2007

Type: article

Source: Journal of Marketing Research

DOI: 10.1509/jmkr.44.1.114

Authors: Peter R Darke, Robin J.B Ritchie

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2056783707

FWCI: 53.13

Cites: 54

Cited by: 609

Related to: 10