Work

Branding and design management: a brand design management model

Year: 2007

Type: article

Source: Journal of Marketing Management

DOI: 10.1362/026725707x250340

Authors: Jordi Montaña, Francisco Guzmán, Isa Moll

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2056827636

FWCI:

Cites:

Cited by: 44

Related to: 10